Challenge
VantaOutdoors, a landscaping company with a talented team and strong local reputation, lacked a digital presence that reflected their expertise and attracted new clients. They needed a modern website and targeted online marketing strategies to reach potential customers and expand their business.
Solution
Titan Unity Group collaborated with Vanta Outdoors to implement a comprehensive digital strategy, including:
- Website Design and Development: Crafted a visually stunning and user-friendly website showcasing their portfolio, services, and local projects.
- SEO Optimization: Conducted in-depth keyword research and optimized website content to improve search engine ranking and organic traffic.
- Local Map Listing Management: claimed and optimized Vanta Outdoors' listings on Google My Business, Yelp, and Angie's List, amplifying their visibility in local searches.
- Social Media Marketing: Established consistent brand presence on Facebook and Instagram, engaging with potential clients, sharing beautiful project photos, and promoting seasonal offers.
- Online Lead Generation: Implemented strategic calls to action and lead capture forms throughout the website to convert website visitors into potential customers.
Results
The combined efforts yielded impressive results:
- 250% Increase in Website Traffic: Vanta Outdoors saw a significant rise in organic website traffic within the first year, driving more qualified leads.
- Top Local Ranking: The company secured top positioning on Google My Business for relevant keywords, increasing local visibility and foot traffic.
- 100+ Leads Generated: Social media campaigns and website optimization generated over 100 qualified leads, resulting in numerous new client conversions.
- Elevated Brand Image: Vanta Outdoors established a strong online brand identity, attracting a wider audience and positioning itself as a premium landscaping service.
Key Takeaways
This project highlights the effectiveness of a multi-pronged digital approach for landscaping companies. By combining a captivating website, strategic SEO and local map listing management, engaging social media presence, and lead generation strategies, we were able to propel Vanta Outdoors' online presence and fuel their business growth.