Challenge

‍Pur Cleaning, a family-owned business dedicated to high-quality cleaning and personalized service, lacked an online presence that reflected their meticulous methods and commitment to customer satisfaction. They needed a digital platform to attract new clients, showcase their services, and establish themselves as the trusted choice for sparkling homes in their area.

Solution

Titan Unity Group partnered with Pur Cleaning to implement a comprehensive digital strategy, including:

• Website Design and Development: Crafted a user-friendly website featuring testimonials, detailed service descriptions, transparent pricing, and a convenient booking system.
• Local Map Listing Management: Claimed and optimized Pur Cleaning's listings on Google My Business, Yelp, and Angie's List, ensuring high visibility in local searches and map results.
• Targeted SEO Optimization: Conducted in-depth keyword research and optimized website content for relevant searches like "house cleaning near me" and "deep cleaning services," boosting organic visibility.
• Engaging Social Media Marketing: Established active social media presence on Facebook and Instagram, sharing cleaning tips, showcasing before-and-after photos, and conducting live Q&A sessions with cleaning experts.
• Online Review Management: Encouraged satisfied clients to leave positive reviews on online platforms, building trust and social proof for potential customers.
• Email Marketing: Developed targeted email campaigns for existing clients, promoting seasonal specials, loyalty programs, and referral bonuses, fostering retention and client advocacy.

Results

‍The combined efforts led to impressive results:

• 88% Increase in Website Traffic: The website experienced a surge in organic traffic within the first 6 months, reaching a wider audience of potential clients.
• Top Local Ranking: Pur Cleaning secured top positions on Google My Business and other local platforms for relevant keywords, leading to increased inquiries and bookings.
• 25% Increase in Bookings: Seamless online booking system and targeted local marketing led to a significant rise in appointments, boosting revenue and efficiency.
• Enhanced Brand Reputation: Consistent social media engagement, positive online reviews, and transparent communication built trust and established Pur Cleaning as the local leader in professional cleaning.

Key Takeaways

‍This project highlights the power of combining user-friendly website design, strategic local map listing management, targeted SEO optimization, engaging social media marketing, and responsive online reputation management for house cleaning businesses. By creating a transparent and professional online presence, optimizing online visibility, nurturing client relationships, and encouraging positive reviews, we were able to elevate Pur Cleaning's brand image and solidify their position as the go-to cleaning service in their community.